Matsushita Electric Industrial Co. Ltd, under its Panasonic brand, serves as the Olympic Games Official Host Broadcast Equipment and Systems Supplier. As part of its support of the Olympic Movement, Panasonic provides the Olympic Games with state-of-the-art TV, audio and video technology equipment, including distribution of video cameras to all NOCs. Panasonic’s technology plays a vital role in broadcasting the sights, sounds and unique excitement of the Olympic Games around the world. As one of the World Wide and TOP Olympic sponsors, Panasonic supplies a huge selection of professional digital video cameras, other video equipment and monitors/editing products for the International Broadcast Centre (IBC), all of which help broadcasters capture the highest quality pictures and produce the ultimate Olympic coverage.